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Our Strategy

The edge, explained

Why insider buying works, how we read the SEC's Form 4 feed, and what we filter out.

01The Why

Why following insiders works

Everyone online has an opinion. Insiders bet their own after-tax money.

Proven.

The research

Anyone with real market experience pays close attention to what insiders are doing. After all, who knows a business better than the people running it? The definitive academic study (Seyhun, MIT Press) backs it up: firms with net insider buying beat the market. Net sellers lagged it.

One reason.

The logic

The natural state of management is to be a seller. Most companies pay heavily in stock and options, so sales alone tell you little. Insiders sell for a hundred reasons: taxes, a house, a divorce. They buy for one: they think it's going up.

2 business days.

The Form 4 filing

Whenever a corporate insider, such as an officer, director, or beneficial owner of more than 10% of a company’s stock, trades company securities, it must be submitted electronically via the SEC EDGAR system within two business days of the transaction. Most people don't keep track of it 24/7. We do.

02The Code

How to read a Form 4

The SEC's raw feed is thousands of filings a week, most of it is insignificant. Harvey screens the tape by hand so what you see is always relevant. Here's the column he reads first, straight off the form:

Form 4 · Table I · Column 3 — Transaction Code SEC 1474 · OMB 3235-0287
P Purchase An open-market buy. Often times a real indication of conviction. ← the one that matters
S Sale A hundred possible reasons.
A Award / Grant Pay, not conviction.
M Option exercise Often paired with a sale.
F Tax withholding Mechanical, not a signal.
C/X Conversion / Exercise Structural, read in context.
SIGNAL: P

Six codes on the form. Five get filtered out by hand. Everything on our tape starts at P because an insider writing a personal check is the only line on a Form 4 that can't be explained away.

03The Buy Filter

What makes a buy worth watching

Real money

"P" codes only: open-market buys, not grants.

Conviction seats

CEOs, CFOs & directors over junior officers.

Paying up

Buys at or above market price, not waiting for a dip.

Cluster buying

Multiple insiders and the same name means a louder signal.

No single marker is a green light on its own. The more that stack up, the more the buy earns a closer look.

04The Straight Talk

What we ignore, and where we're honest

a. We ignore 10% holders They tend to be managing OPM (other people's money) not the management conviction we're trying to read. A few are world-class investors worth following in their own right, but that's a different game.
b. Insiders can be wrong Don't let anyone fool you into believing they never make mistakes. In many cases they have no more idea what the future holds than you or me, and you can lose money following them.
c. The signal is only the start Insiders have as close to perfect information as anyone can have, yet their motives are not always pure. A filing gets a name onto the desk. The analysis is what makes the difference. Do your own.

We have lost money following insiders, and we curse aloud: what were they thinking! That's exactly why every buy still has to earn its way through the filter above. Harvey · The Insomniac Hedge Fund Guy

05The Desk

What we read every day

The raw data is free from the SEC. The edge is in how you organize it and in reading what everyone else skips.

The source SEC EDGAR

Every Form 4 hits the SEC's EDGAR system within two business days. Free, public and almost nobody reads it 24/7.

The organizer SECForm4

Our subscription for managing the vast realms of filing data. A smaller vendor whose founder trades on his own data. We like people who eat what they kill.

The context Fly on the Wall

Our go-to financial news service for showing us what's moving around a filing: earnings, analyst comments, and whatever else could be pushing the stock while the insider was buying.

The business The 10-K itself

Wire services are for speed. For what a business actually does, we probe the 10-K: the most accurate, succinct description a company will ever give you.

06The Proof

Notable winners

Real insider buys we tracked, bought at the Form 4 price, marked to today’s close. This is what following conviction looks like.

TickerInsiderBoughtBuy priceRecentReturnAnnualized
1AAOIApplied Optoelectronics · Fiber-optic components for data centers and broadband networksDirectorAug 2025$22.54$121.20+438%
+594%
2TTMITTM Technologies · Printed circuit boards for aerospace, defense & computingDirectorAug 2025$41.32$156.00+278%
+373%
3MRVLMarvell Technology · Data-infrastructure and AI semiconductor companyChairmanSep 2025$77.09$246.05+219%
+367%
4MUMicron Technology · Memory and storage chips (DRAM & NAND)DirectorJan 2026$337.14$976.63+190%
+982%
5INTCIntel · Semiconductor maker — processors and chip foundry servicesEVP, CFOJan 2026$42.50$120.35+183%
+1,138%
6CNCCentene · Managed-care health insurer for government programsCEOAug 2025$25.50$67.86+166%
+205%

Marked to verified prices as of July 5, 2026. Annualized extrapolates each holding period and is not a forecast. Past performance is not indicative of future results.

The tape shows you who's buying. The Guy's Active Picks show you where we're putting our conviction.