You might  argue that a million dollars is chump change for Robert Iger and you are probably right but it’s good to remember that the last time he bought Apple was on 11/29/11 shortly after Jobs died and he paid $374.90 for it.  He bought 2670 shares then, a million dollars worth. My experience is that no matter how rich people are they still like to buy at a bargain and I assume that’s exactly what Iger is doing.