$AMC CEO Aron puts his money where his mouth is in this CNBC breaking interview
AMC wants to break film’s fourth wall with bet on virtual reality 53 Mins AgoAdam Aron, AMC Entertainment president & CEO, and Kevin Wall, Dreamscape Immersive co-chairman, discusses AMC teaming up with Dreamscape to bring virtual reality to the movie theater experience. I’m dubious about VR in a movie theatre when its hard enough to pull off an engaging immersive experience with a dedicated headset and high end graphic chips in a computer but what appeals to me here is two fold: CEO all but leaks that business is great in September and things the holiday season will be big. … Read more